I always loved writing down whatever came into my mind. I felt free. I felt understood. Regardless of time and space, writing has made me feel alive. It was always there for me and has always allowed me to live whatever life I wanted: my inner souls, the ones I keep locked in my body and in my mind, my angels and my demons all together.
Being a wife and, most important of all, a mother, inspired me to find new ways of improving my planning skills to make time for my passions. Writing helps me. It liberates me, and while I love writing down on every piece of paper I find, I also need some visual motivation to keep going with my to do’s lists and my creativity. This is how I came up with a new planner brand: Agende Altfel, which brings the possibility for people like me to personalize their planners in a way that suits their needs. Wanting to offer the proper planning instruments, and helping the ones that contact us in staying focused and finding their motivation are the main reasons for the way in which we design our products. This blog came as a natural way of expresing my thoughts, while wanting to help other people get their dose of motivation.
This is why, I am here today…
Starting a new journey,
wearing an “after midnight mask” !
How did the page come to be?
Originally, the After Midnight Mask page started out as a blog. I needed a special place to write my thoughts and I somehow created an alter ego in the form of which I could let the unfiltered words flow. Paper wasn’t enough for me anymore so I took my work online. I wasn’t posting consistently. Even now I don’t do it as much as I’d like, but I console myself with the thought that this is where I give myself permission to write when I truly feel the call of the pen.
Who is this page for?
The most honest answer would be Me. Or at least, this is how it all started. As I started to receive feedback, I understood that what I write and what I create can benefit others as well. I honestly think that my community is made out of women, even though I always found a way to talk to men as well. I believe that it depends very much on the subject I write about.
Where does the passion for drawing come from and how do I find inspiration?
I’ve always been drawn to art. I started with music, as I love singing, something I never pursued. I only sing for my daughter now and I love it just as much. When I was in middle school and in high school I painted on wood. As for writing… it’s always been there for me.
For the past year or so, I’ve been captivated by drawing in the digital version. It started from my little girl’s passion for coloring and drawing on paper, combined with the pleasure of learning new things on her tablet. Out of a desire to give her something else to do with the tablet, I looked for apps that would allow her to draw digitally as well. Someone had to show her, so from what I knew, mostly intuitively, combined with what she discovered through practice, we taught each other.
Gradually, I discovered and started following a few social media accounts that fascinated me with the creativity of their work and the consistency of their execution.
Drawing, like writing, is therapeutic for me. I never know when I start drawing what the final result will look like. I let my hand go at its own pace and guided by the emotions I feel at that moment.
The recurring elements are the moon, the sun, the mandala. I am attracted to mystical themes, astrology, spirituality in its complexity without the limits imposed by a particular religion, so that’s where I get my ideas from.
How were the brand colors chosen?
The brand colors of After Midnight Mask were chosen in order to express elegance and mysticism.
Black, even though it isn’t precisely considered a color, resonates the best with me. I associate it with the peaceful hours of the night, with darkness, with interior peace. I’ve never seen it as something related to death as a scary thing, probably because I don’t understand this fascination of humans to blame the dark aspects of the world and to glorify the light.
Everything on this planet needs balance – light, and dark. Think about the trees, while their branches and their leaves rise to meet the Sun, their roots dive into the darkest places of the Earth.
Without darkness, we wouldn’t be able to distinguish light, and this is why I have chosen yellow, more precisely gold, as the second color. It brings contrast and balance.
In the black-gold duality I’ve hidden:
– darkness and light,
– the inner world and the outer world,
– a mixture of the Yin and Yang energies in which the feminine power softens the darkness of the night and its contemplative strength, while the masculine force compensates with its positive, luminous, and solar energetic vibration.
After all, the Creation does live in a dark place.
What are the mission and values?
After Midnight Mask was created to offer people an experience and a beautiful story when they purchase our products.
The mission is to remind people that each individual is unique in his/her own way and that magic is hidden inside us!
We may not keep the magic in the form that the books illustrate it, but there is a creative force within us that wants to grow and develop freely. The purpose of AMM is to remove barriers and allow this energy to come to the surface. Each product has a message behind it to support the brand’s mission.
Values / Key concepts behind the brand: empowerment, originality, magic, spirituality, education; self-reconnection.
Originally, the After Midnight Mask page started out as a blog. I needed a special place to write my thoughts and I somehow created an alter ego in the form of which I could let the unfiltered words flow. Paper wasn’t enough for me anymore so I took my work online. I wasn’t posting consistently. Even now I don’t do it as much as I’d like, but I console myself with the thought that this is where I give myself permission to write when I truly feel the call of the pen.